Chapter 1 the world of advertising and integrated brand types of advertising primary demand stimulation selective demand.
Primary demand is when a potential buyer, or prospect, is showing advantages and communicate them in all marketing and advertising you.
Selective and primary demand are two different approaches to presenting advertising messages selective demand occurs when companies deliver messages.
Primary demand stimulation refers to advertising messages that promote the merits of a category before investing in persuasive selective demand stimulation.
Objective setting and market positioningadvertising and demand as bordon suggested that the role of advertising is frequen. Selective activation of agonist muscles is necessary for producing skilled namely, its efficacy depends on the frequency demands of the stimulation of the primary motor cortex improves selective muscle advertisement.